Want to get your new product launches off to a flier?

For many reasons, it takes longer than most people imagine for new products to reach the shelves - typically new brands achieve less than 70% distribution 8 weeks following launch.

So if you were aiming to advertise on TV with a good level product distribution, EITHER you’ll need to leave ample time for listing OR invest in a merchandising team to help stores out.
Stores that manage their stockholding better will have the shelf space to place your new product first. (Asda’s rate of new product introduction is shown opposite, as an example).

If your new product is very important, the first few weeks on sale are vital. Without assistance onto the shelf, many of your potential consumers will not be able to buy, the manager, and the EPOS system will start with lower expectations, and you will be handicapped for any future activity.

Storemarketing® can manage the listing process for you, contacting stores, establishing those that feature your new product, and those that have not (click here for an example).