Promotions, Planograms, POS:

Is your business a victim of non-compliance?

During the last few years, multiple retailers have intensified competition with each other for share of consumer spend, using price, promotions or an improved shopping experience as the lures.

Either to protect margins, or to satisfy customer demands for shorter till queues, the consequence has often been that the resources made available to reface and manage the fixtures can be severely stretched – especially at peak sales periods.

Poor compliance costs retailers and manufacturers millions of pounds each year in lost sales. Promotions that don’t get implemented fully, new planograms that stores don’t action, or POS that never makes it onto the shop floor.

Storemarketing® can help you develop a targeted strategy to address these issues – and one that is highly cost-effective too.

We can provide a merchandising team to build your brand’s sales, supplemented by telemarketing or direct marketing to key store contacts - where a clear cost-benefit is identified.