Promotions, Planograms, POS:

Is your business a victim of non-compliance?

During the last few years, multiple retailers have intensified competition with each other for share of consumer spend, using price, promotions or an improved shopping experience as the lures.

Either to protect margins, or to satisfy customer demands for shorter till queues, the consequence has often been that the resources made available to reface and manage the fixtures can be severely stretched – especially at peak sales periods. And many managers tell us that their time is wasted by ill-informed field teams.

Poor compliance costs retailers and manufacturers millions of pounds each year in lost sales. Promotions that don’t get implemented fully, new planograms that stores don’t action, or POS that never makes it onto the shop floor.

Storecheck can help you develop a targeted strategy to address these issues – and one that is highly cost-effective too. We sit on the POPAI research committe, and carry out research for the industry, so we are well aware of leading edge approaches.

Simply bringing to the attention of store personnel via our telemarketing service, an issue in their stores is often enough just on its own. But we can also liaise with Head Offices centrally to get action taken to fix larger issues.