Increasing your profits in key retail outlets is easier than you might think. You just need to know where to look.

Brands spend £14.4 Billion per annum on cutting their prices in store. Many manufacturers agree that these promotions are loss making*;

Sales Directors say;

• “Profits go down although volumes go up”
• “Volume is mainly driven by switching from competitors, not incremental to the category, and we see little post-promotion retention”
• “Due to the high gate fees and cost of promotions this is almost always an investment”
• “Increasing single price cuts (vs. multibuys) is increasing redemption costs and eroding profit”
• “ROI not always there”
• “Some activities drive incremental profit but overall trade investment is cost/benefit negative”

To make your profits grow faster than your losses, just recycle some profitless spend into new areas.

Let Storecheck show you what to spend, and where.

Stores fall into 4 categories in failing to support your products at full price -in reverse order of importance;

• They should sell - but they have stopped - typically 5% of your stores
• They had chosen to sell your product - and they have stopped
• They have exactly the right shoppers coming though their doors -  but they don't stock
• They underperform becvause they have laid out their category wrongly
  
  

We identify the issues - and then the most cost effective way to solve them. While we have won two Field Marketing awards - this approach rarely heads the list.

"Your work at individual store level looking at planogram compliance and Cereal bar distribution helped to increase retail sales in Tesco by over £400k in the last 6 months of 2008."  Janet Knight Organix

"We have recently started to use Storecheck to help us identify underperforming stores and to target our sales team at these stores in an effort to realise the opportunities identified. This has given us an immediate benefit in terms of 'only calling where and when there is a need' and allowing us to measure the results achieved' Nigel Redmile Business Unit Controller Bendicks

"Over the last 12 months we have used the Storecheck Customer Marketing Desktop analysis for relaying our category, with total category increases well in excess of 30%. Despite this major win, and since the relay roll-out we have continued to use the regular correction service, which also has delivered us constant ROI well in excess of costs for our core months of the year just targeting selected action at underperforming stores.“ Simon Chaplin National Sales Controller Shloer

"I can honestly say that this is the first time I have ever launched a product with a greater distribution than we had negotiated" Russell White Rivermill

Enough about us - lets talk about you. Contact us for a FREE SalesMax analysis that will show you how, and where, you can grow over the next 12 months.

Perhaps you are not interested in just growing by 10-20% you want to double your sales. For this, you need Retail Intelligence.

*UK Promotions Tracker 2009 ISP.