Are your stores promotion ready?

The multiples control many more store formats than ever before All the major retailers are growing smaller, not larger stores. The larger stores are, as a result, much less important. They are only critical for minor and smaller variants of major brands. 70% of sales of major products are made outside of the top 20% of stores in developed retailers.

Price Discounting, Couponing, Demonstrations, Sampling even Advertising increase demand enough to empty shelves - often permanently.

Stores fall into 5 categories in failing to support your products;

• They should sell - but they have stopped - typically 5% of your stores
  
  
• They had chosen to sell your product - and they have stopped
  
  
• They have exactly the right shoppers coming though their doors -  but they don't stock
  
  
• They underperform because they have laid out their category wrongly so you won't have enough space.
  
  
• They are selling with too little stock cover to have any hope of managing promotion uplifts
  
  

We identify your problems store by store - and then the most cost effective way to solve them.

While we have won two Field Marketing awards - this approach rarely heads the list.

"Your work at individual store level looking at planogram compliance and Cereal bar distribution helped to increase retail sales in Tesco by over £400k in the last 6 months of 2008."  Janet Knight Organix

"We have recently started to use Storecheck to help us identify underperforming stores and to target our sales team at these stores in an effort to realise the opportunities identified. This has given us an immediate benefit in terms of 'only calling where and when there is a need' and allowing us to measure the results achieved' Nigel Redmile Business Unit Controller Bendicks

"Over the last 12 months we have used the Storecheck Customer Marketing Desktop analysis for relaying our category, with total category increases well in excess of 30%. Despite this major win, and since the relay roll-out we have continued to use the regular correction service, which also has delivered us constant ROI well in excess of costs for our core months of the year just targeting selected action at underperforming stores.“ Simon Chaplin National Sales Controller Shloer

"I can honestly say that this is the first time I have ever launched a product with a greater distribution than we had negotiated" Russell White Rivermill

Enough about us - lets talk about you. Contact us for a FREE SalesMax analysis that will show you how, and where, you can grow over the next 12 months.

Perhaps you are not interested in just growing by 10-20% you want to double your sales. For this, you need Retail Intelligence.