Improving Availability – at critical times
Since 2001, we’ve been running continuous weekly replenishment activity to increase sales & profits for our clients.
We know that just 24 ‘store hours’ in the week cover over 50% of the demand across a wide range of products.
If your product is out of stock then, you are missing 5 times the sales opportunity per hour as in the rest of the week.
If you’re responsible for a leading brand, this scenario can hit you really hard:
- Low availability means lost sales.
- At peak shopping periods, your competitor’s slower selling brands are often all that’s left for shoppers to buy.
- Worst still, undisciplined replenishment can lead to slower selling products filling some of the gaps your products have left on the shelf.
We can help you to identify which products and stores benefit from availability support, and using our ROI software, can quantify the extra profit you achieve.
Critical Time Support:
A spend of £1 in store generated £11 incremental return for one leading FMCG brand |
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