Store Managers and their stores are a market

They have a free choice in the POP they place, in the space they allocate to your products, and in the additional locations they let you have.

Storecheck have developed a registered and Trademarked brand, Storefriendly® that reassures them the advice they will get has a benefit.

Many companies will take any message they are told to into store managers.

This is why so few of these messages cut through. A POPAI research report said "We asked the managers how much of their time was spent in meetings with people outside of the store coming in to talk to them about their stores. They said 17%. We further asked them what percentage they found were effective in telling them something they felt they should act on - here they indicated 29%. However, only 43% of these actually lead to action. So, in broad terms, 17% of their time lead in only 2% of the occasions to action"

Storefriendly® activity is researched with managers and shoppers, to bring to their attention the benefits, and the need to support your brands. 80% of store managers tell us that our advice is useful to them (there are always managers that do not appreciate any external advice, no matter how good this is!).

The Shoppers in their stores also markets

Talk to managers, and they know what their key shoppers are. Upmarket, or hardpressed. Stoerecheck can tell each manager what their shoppers look like, so they list your products where there is a local interest.

Storefriendly® is the brand to take your products places they have not been before.

Storefriendly® is the brand with researched support activity that is proven to deliver results.