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Store Managers are a market

They have a free choice in the POP they place, in the space they allocate to your products, and in the additional locations they let you have. We keep a very close eye on these very important decisions. And now, in conjunction with POPAI we are launching a benchmarking service. 

Let us know what goes wrong in your stores, and we will put this together with industry-wide feedback so you can see what you have in common with everyone else. And also issues that you may have alone. In either case the only way you will be able to improve, is when you have a target. Take part and we will send you comparative details. Avoid taking part, and you will never know!

 

Storefriendly® activity is researched with these managers to bring to their attention the benefits, and the need to support your brands.

Storefriendly® is the brand to take your products places they have not been before.

Storefriendly® is the brand with researched support activity that is proven to deliver results.

  • Only 51% of suppliers, and 33% of retailers in the IGD survey are satisfied with the current performance of external implementatio. Not a surprise as those using these reported a poorer compliance than those NOT using them (43.5% average compliance)
  • Storefriendly® the only current brand with activity measured against epos, and the only brand that stands or falls on your profit.

    Read the articles on this site, and then ring us to book a more profitable future with LOGO-SF - powered by LOGO-RI


  • Average expected compliance to POP by retailers as reported by IGD is 50% (confirmed by Storefriendly manager surveys for POPAI). 52% of retailers are satisfied with this outcome.

    Average peak availability on promotion 78% Average normal peak availability 88% (Storecheck figures for the Grocer).

    Peak store sales hours offer 5 times the sales opportunity as other weektimes


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