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Latest Articles
The Store ManagerThe in-store information gap, how much is it worth? 21/05/03We are pleased to add to this site an article by an Asda employee, S.G.PILLAI who has taken time out to explore an issue that receives little attention in the press, finding what you want in store.
Well worth a look.
Storefriendly Spring 2002 Newsletter This pdf file includes an article on marketing to store managers, and the Storefriendly(reg) approach to gaining better compliance and availability at the facing.
Getting 30% better Shipper compliance. Store managers report Following our research leading to the joint In Store Marketing Exhibition presentation by Colin Harper from Storecheck and Simon Singleton from Asda, Storecheck Marketing have done further research into key shipper issues. The objective being to find ways of getting improvements in compliance from better presentation of shippers.
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