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Latest Articles
Storecheck Storefriendly ApproachesBahlsen get 200% immediate increase and 60% retained salesThe premium biscuit market has become very price sensitive. But there are better ways of using this to your advantage than a retailer gondola end BOGOF.
A strong offer catches the eye on the shelf, as customers walk by. It prompts people to pick the product up and try. If, however, they cannot get this immediately you may lose a few, but the ones you lose, are the ones you would want to lose, the price based purchasers.
Have a look at this case study to see how you can replicate the impact of a BOGOF on your sales but at a fraction of the cost.
£400,000 uplift for less than £20,000 - FM Award submission from Storecheck 12/08/09For organix, using epos data to identify and address issues has proved to be very attractive.
Click here to see how it was done.
72% Sales uplift for a major brand for a ROI of more than 10/1 This article is the report of an independent statistician into the 72% uplift delivered by Storefriendly approaches for Christmas 2006 for Kettle Foods.
Contact us if you want to find out how it was done.
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