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Latest Articles
...BRC - Consumer confidence hits an all time low 09/06/08Consumer confidence at its lowest since 2003 means a whole new world for the brand marketer and the Sales Director.
People are opting to save, or to repay debts, in preference. Read this report to see what else they might do.
ECR Availability surveyThe issues with availability stay the same over the years. So the latest survey merely reinforces the other reports.
However, this is becoming an area where there is increasing knowledge, if little industry action.
The problem, Storecheck feel, relates to the very narrow definition of availability chosen. It relates to a general availability, is a product there. Rather than a more specific "Can the shopper find it where they would like it, or where they have found it before".
We have a white paper you can send for that shows how you can add 10-20% to your turnover by identifying the missing availability issues, and reclaim this at an instant profit!
e-mail results@storecheck.co.uk or send a request from the site for "Reclaim the missing availability"
BOGOFS are king for gaining trial 07/12/12The nation’s shoppers are becoming more attracted to the Buy-One-Get-One-Free offer, according to new research by international food and grocery expert IGD.
Shoppers surveyed for IGD’s In-Store Promotions: Maximising Your Investment report said BOGOFs were the most common factor in trying a new product or brand. One in four (25%) said they had tried a new product after seeing a BOGOF, up 6% compared to 2004.
Exactly a quarter of consumers said TV advertising was a major factor in trying a new product - up 5% on 2004. Sixteen percent said price reductions were a factor, and a similar number said word-of-mouth recommendation or three for two offers were major influences in trialling a new product.
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