Latest Articles
...IPSOS Mori look at the most effective way to present a message 10/06/2010IPSOS Mori are in the position of looking globally at the impact of various qualitative measures on campaign impact. Measures like the impact of creative treatment, the best way to manage them, and choosing between aiming for a burst or a continuous campaign, are all covered in this short Top 10 Advertising Lessons Learned.
Bahlsen get 200% immediate increase and 60% retained sales 01/01/2010The premium biscuit market has become very price sensitive. But there are better ways of using this to your advantage than a retailer gondola end BOGOF.
A strong offer catches the eye on the shelf, as customers walk by. It prompts people to pick the product up and try. If, however, they cannot get this immediately you may lose a few, but the ones you lose, are the ones you would want to lose, the price based purchasers.
Have a look at this case study to see how you can replicate the impact of a BOGOF on your sales but at a fraction of the cost.
What Marketers believe - and the facts. How close are they to each other 01/03/2010The DMA regularly carry out research into what marketers feel about the impact of various technques on recipients subsequent action. And then they find out what actually happens.
The differences are, as usual, much more useful than where they got it right, and there are more of them. This is a must read for agencies and clients not wanting to perpetuate the same mistakes again.
It is also worth looking at the Bahlsen case study
Bahlsen case study - On pack success
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