Understand your customer opportunities better with Retail Intelligence

Use Customer Opportunity Management and transform your key in-store marketing

Every time a shopper cannot find what they really want, in the quantity they need, there is a problem. Turn this into an opportunity with Customer Opportunity Management only from Retail Intelligence.

Projects you could consider include:

Evaluate your in-store activity against profit

We can identify the return on your investment from point of purchase material or additional locations, on test, or rollout. You can assess the true potential of your promotions.

We help you institute a best practise program to deliver consumer trial and repeat purchase using a combination of shopper interviews and post change sales analysis to prove your products really stand out from the crowd.

Improve your category to match the latest consumer demand in store

Storecheck research for the Grocer shows that, across a broad range of categories, 12% of products are effectively out of stock at high demand periods. Your epos based planograms for products in demand, based on these figures, already start out with lower expectations than they should. That is before negotiation reduces further the real space you need.

Our approach bases your planograms on today's demand, not on yesterday's, supply limited, sales. We highlight, as well, those products that only sell because they remain right to the end of the day, and well beyond. Targeting for you space on the shelf that needs to be freed up.

At last a win-win position for consumers, retailers and manufacturers.

Target underperforming stores

Even with the best planograms, only 80% of stores perform to their potential. We can show you the stores that fall short of their expected sales, by product, or brand.

Invest only behind the individual stores that will give you a guaranteed return from your investment.

Support promotions and launches properly

We can benchmark the supply and support necessary to maximise your results by group, and by store. Share this with your supply chain, store buyer and store managers, to improve your sales and reduce your post promotion stockpiles.

For launches, we can track model stores to make sure that your supply really reflects demand.

Let your advertising and promotion money flow straight through to sales.

Start planning for a more profitable in-store future.