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Many millions of pounds are lost weekly
as consumers are unable to find what they are looking for on the
shelves of key retailers.
70% of all purchase decisions are made at the facing*. But by no means all facings, in all stores, are going to give you serious growth.
Retail Intelligence lets you fix the underperformers and focus profitable investment on the potential. Bringing short term profit and long term growth to your target markets.
If a store does not deliver for you it is either because the store catchment area is not right for your product. Or because the store support is performing poorly.
Continuous Category Management which we can uniquely deliver for you produces BOTH best practise category layouts and continuous monitoring and profit reclaim. CACI geo-demographic data, allows you to see which made the difference.
Our Key Support for your growth;
Category Marketing Desktop
- On-Line epos data warehouse with drill down graphs and charts
- Download data, charts or spreadsheets for presentations
- Key analysis at your fingertips 24/7 - including underperforming stores
Shelf Doctor
- Who buys your product
- How many stores are you in, and where
- Shelf return
- Competitive pressure Opportunity/Threat analysis
- Deliver store by store relays that really deliver for the local shopper.
Store Doctor
- Data Download for any field team to use, directing them at underperformers, non-stockists, and potential overperformers.
- Typically 80% of underperformers are fixed, and stay fixed, after the first visit
- Your overperforming stores, with a high proportion of the right type of shopper, can be targeted, and fed with Storefriendly® developed techniques to build and maintain additional growth
ROI Doctor
- If you are investing in store, you need to know which pounds made you money, and which you can save.
- How important are gondola ends for you, or additional POP, or field calls?
- What is your ROI from your promotion spend?
*POPAI figures
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"We are now spending 33% LESS on our field force and getting 33% more back" Andrew Verney- Head of Trade Marketing Kettle Chips.
"We have now moved away from a team of reps and merchandisers visting 400-500 stores per month to our own team visiting 40-50." Nigel Redmile - Business Unit Controller Bendicks.
"Using Retail Intelligence Shelf Doctor and Shopper Insights we added nearly 30% to our category sales in one retailer alone. On top of this, we continue to make gains by fixing just the underperforming stores" Simon Chaplin Commercial Manager Shloer
| "Use the unique insights this software gives you one time only as part of a project we can manage for you.
Or make the process of continuous improvement an integral part of your business life and invest in a measured and more profitable in-store future with Customer Marketing Desktop and our special reports on your key issues" |
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