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Promotions Better than Price - Check this ready reckoner to see by how much
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The Marketing Gap taking Mail into the 21st century 19/10/2011
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The Marketing Gap Keynote Speech 20/10/2011
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Seminar - The Marketing Gap - Exploring the Promotions Gap - Colin Harper
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Marketing Gap Seminar - IPA Promotions and Advertising - a match made in heaven20/10/2011
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New research highlights family preference for offline conversation over social media 5/10/11
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In Place of Price - 1 - KPMG uncover £19 Billion losses
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In Place of Price - session 2 - Smart alternatives to price
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In Place of Price - 3 - Negotiating Smarter with retailers
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In Place of Price - seminar 4 - Upcoming IPM Insights
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In Place of Price Seminar 5
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Austerity Bites in the UK - But who is suffering 04/04/2011
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Retail Think Tank - Inflation will challenge retails to quality, not quantity 02/05/2011
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Retailers need to act over social media networking, says new research 28/02/11
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What Price Loyalty? 21/03/2011
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Christmas spending habits are down 17/11/10
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Consumer spending levels will take five years to recover from recession, says new economic forecast 28/07/2010
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Shoppers have an appetite for new grocery products 9/8/2010
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Consumer confidence to blame for poor July retail sales 11/08/2010
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Food price apocalypse is 'overstated', says Kantar Worldpanel 10/08/2010
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Poundland proves popular with consumers, says analyst 17/08/2010
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Poundland profits rocket to £21.5m 19/08/2010
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Family spending power remains low, says Asda 23/08/2010
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31 Percent of Shoppers are now Making Major Changes to Spending Habits 03/08/10
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Research AND Sales - delivering the impossible compromise
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Maximising the return from Price Promotions In Store - Being seen is better
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Maximising the return from Price Promotions In Store - Turning a Tactic into a Strategy with Availability
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Frozen food choices are 'uninspiring' according to consumers 01/07/2010
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The Influence of Multi-Channel on Buying Habits 9/07/2010
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Brand Loyalty may not last long if shoppers cant buy 09/07/2010
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Gaps are Good....

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